5 ways to improve website experience with better content
You might have seen the phrase “content is king” get thrown around by marketers (especially on social media). As a concept, it’s not wrong… but it’s not entirely right either.
The fact of the matter is that content isn’t just king - it’s the whole royal court.
Content is more than just words on a page; it plays a huge role in how users interact with your website. If your content doesn’t resonate with your audience or isn’t up to date, they’re likely to leave before they even start exploring.
Fortunately, making a few key changes to your content can enhance the overall user experience and increase conversions.
Here are 5 easy ways to improve UX by providing content that works.
1. Prioritise clarity and readability
If your content isn’t easy to understand, users won’t stay long enough to learn more about what you offer.
Clarity in your writing is key to creating a smooth, enjoyable user experience. People don’t want to feel like they’re wading through technical jargon or complex sentences just to get to the point.
Writing in a simple, conversational tone helps build trust with your audience. When visitors can grasp your message quickly, they’re more likely to stick around and take action.
Breaking up your text with short paragraphs, bullet points, and subheadings makes your content skimmable, allowing users to find the information they need without getting overwhelmed.
Tip: Take a look at your website’s key pages and simplify the language. Remove unnecessary jargon that people won’t understand and aim for short, concise sentences.
You can use tools like Hemingway or Grammarly to check your content’s readability score and adjust it accordingly.
2. Make your content scannable
Most users don’t read web pages word for word – they scan them for relevant information. This is why scannable content is essential for keeping visitors engaged.
A wall of text can feel overwhelming, but breaking it up into digestible chunks makes it easier for users to find what they’re looking for.
Start by structuring your content with clear headings and subheadings. Visual elements, like infographics or images, can also help break up text and make key points stand out.
The goal is to guide your audience through the page in a way that feels effortless, helping them locate the answers they need without too much searching.
Tip: Add bold headings and short paragraphs to your existing content.
Try scanning your own site as a visitor would – can you find the key points at a glance? If not, restructure the content so it’s easier to skim through.
3. Optimise for mobile users
With more than half of the internet’s traffic coming from mobile devices, optimising your content for mobile users is completely non-negotiable.
But mobile optimisation doesn’t just mean looking at how the site looks on a smaller screen – it’s about ensuring your content is just as readable and engaging on mobile as it is on desktop.
Your font size should be large enough to read easily on mobile, and your paragraphs should be short to prevent endless scrolling. Links and buttons also need to be touch-friendly, so users can easily tap them without frustration.
By ensuring your site delivers a seamless mobile experience, you reduce the risk of losing users and improve engagement.
Tip: Test your website on a smartphone or tablet. Is the text easy to read without zooming? Are the links easy to click?
Adjust your font sizes, line spacing, and overall layout to improve the mobile experience.
4. Use engaging, actionable language
The language you use on your website has a direct impact on how users interact with your content.
Engaging, action-oriented language helps guide visitors toward taking the next step, whether that’s signing up for a newsletter, making a purchase, or downloading a guide.
Generic phrases like “Submit” or “Click here” don’t give users much motivation. Instead, try using CTAs that clearly outline the benefit to them, like “Get your free guide” or “Start your journey today.”
Using action-driven language encourages users to feel more confident about taking that step, which increases the likelihood of conversions. A little creativity in your wording can go a long way in improving user experience.
Tip: Review your calls to action and see if you can make them more enticing.
Rather than saying “Learn more,” try something like “Discover how we can help you” to make the action feel more rewarding and clear.
5. Keep content fresh and updated
Outdated content can make your website feel stale, giving visitors the impression that your site isn’t actively maintained.
Even worse, if visitors come across old information, they might leave feeling like your business isn’t up to speed on the latest trends, topics, and research.
Regularly refreshing your content signals to your readers – and search engines – that your site is active and relevant.
Before you start to panic - No, this doesn’t mean you need to rewrite everything. Start by reviewing key pages to make sure information is still accurate. For blogs, adding updated statistics or insights can bring fresh life to older posts.
Keeping your content up to date shows visitors that you’re engaged and helps improve their experience on your site.
Tip: Schedule a quarterly content audit to review key pages for accuracy.
Update outdated stats, refresh product descriptions, and consider adding new blog posts to maintain engagement. Small changes can make a big difference in user experience and search engine rankings.
Creating a seamless user experience with better content
Your website’s content has a direct impact on how users experience your brand.
By prioritising clarity, making content easy to scan, optimising for mobile, using engaging language, and keeping things fresh, you can boost engagement, lower bounce rates, and encourage visitors to take action.
If you need help improving your website’s content and enhancing user experience, I’m here to help.
Let’s have a chat about how we can transform your content and create a more engaging, user-friendly site.
