Marketing Musings
Tips, tricks, techniques, and thoughts on how to make your website content stand out.
Repeating yourself in marketing isn’t a mistake - It’s strategy
Worried you’re repeating yourself too much in your marketing? Good. That means you’re on the right track. Learn how to do it right (without the awkward).
A ruthless editor is the secret to exceptional writing
Great writing isn’t just about what you say - it’s about making every word count. A ruthless editor questions, refines, and strengthens your work. Here’s why you need one.
Why does everyone bang on about ‘consistency’ in marketing?
Everyone bangs on about consistency in marketing, but what does it actually mean? (Hint: it’s not just about posting daily.) Here’s how to make it work for you.
Why does all AI-generated content sound the same?
Ever wanted to throw your laptop out the window because ChatGPT keeps churning out the same tired phrases? Here’s why AI content sounds so generic (and how to fix it).
5 ways to make your content writing more accessible
If your content is hard to read, you’re losing readers before they even start. Accessibility isn’t just the right thing to do - it makes your content more effective. Here are 5 simple ways to make your writing clearer, more inclusive, and easier to engage with.
Which comes first: Copy or design?
Copy or design - what should come first? It’s the age-old debate that’s divided creatives for years. The truth? It depends. Find out how to get it right for your business.
Marketing, but make it fun: How gamification hooks an audience
Ever kept a Duolingo streak alive just for the bragging rights? That’s gamification - and it works in marketing too. From quizzes to loyalty rewards, here’s how to use it to get people engaged and taking action.
Freelancer or Agency? The honest pros and cons
Need help with your content or marketing but not sure whether to hire a freelancer or an agency? Here’s a breakdown of the pros and cons on each side, to help you choose.
10 easy content marketing ideas for theatres
Want to keep your venue in the spotlight? These 10 content marketing ideas will help you attract audiences, sell tickets, and build excitement on and off stage.
Your AI content cheerleader might be lying to you
AI tools like ChatGPT are fast and efficient, but are they giving you the honest feedback your content needs? Discover why businesses are turning back to human writers for copy that truly connects.
What is a ghostwriter? The unsung heroes behind great content
Ever wondered who’s behind the words that build brands and captivate audiences? Discover how ghostwriters, the unsung heroes of content, can transform your business.
“My brand voice is failing me”: Here’s how to fix it
Is your brand voice missing the mark? Without a clear, consistent identity, your content can fall flat. Learn how to fix it and create messaging that truly connects with your audience.
10 easy content ideas for personal trainers
Struggling to come up with fresh content ideas for your fitness business? These 10 easy and effective ideas will help you connect with clients and grow.
How freelance copywriting helps you do more with less
Thinking of hiring a full-time writer? Before you commit, find out why freelance copywriters could be the smarter, more flexible choice for your business.
Cascading content: Repurposing blogs across marketing channels
Content creation doesn’t need to take over your entire week. Learn how to repurpose one blog across multiple platforms for consistent, time-saving content.
Why nurturing your email list should be your priority in 2025
Your email list isn’t just names on a screen—it’s people who’ve chosen to hear from you. Learn how to nurture those connections in 2025 and build relationships that last.
How content writing will help you win marketing’s popularity contest
Marketing is a popularity contest - but it’s not all about looks. Content writing helps your brand build trust, spark connections, and become the name everyone remembers.
Frustrated your content isn’t converting? Here’s how to fix it
Feel like your content’s missing the mark? Learn why it’s not converting, where you might be going wrong, and how to create content that truly works.