Marketing Musings
Tips, tricks, techniques, and thoughts on how to make your website content stand out.
Can’t find the right words? Start with the wrong ones
Feeling stuck with your writing? Writer’s block can stop you in your tracks. Here’s how writing badly on purpose could be the simple way to get things moving.
Your audience doesn’t care how smart you sound…
Sounding smart won’t win your audience over, but showing you understand them will. If your copy isn’t connecting, this one’s worth a read.
Why does all AI-generated content sound the same?
Ever wanted to throw your laptop out the window because ChatGPT keeps churning out the same tired phrases? Here’s why AI content sounds so generic (and how to fix it).
How to make your writing as engaging as a conversation
Ever feel like your writing lacks personality? Without the gestures, tone, and eye contact we have in real-life, content can fall flat. Learn how to make your words feel more alive on the page.
Give a little, get a lot: How to get the best from your copywriter
A great copywriter isn’t a mind reader - but give them what they need, and they'll give you copy that actually works. Here’s how to get the best from yours.
Which comes first: Copy or design?
Copy or design - what should come first? It’s the age-old debate that’s divided creatives for years. The truth? It depends. Find out how to get it right for your business.
7 green flags to look for when hiring a copywriter
Anyone can write, but not every copywriter is the right fit for your business. A great one goes beyond words - they think strategically, adapt to your brand voice, and focus on your audience. So how do you spot the right one? These 7 green flags will help.
More than words: What goes into professional copywriting
Copywriting isn’t just writing - it’s strategy, research, and storytelling. Learn what really goes into creating copy that connects and converts.
Understanding copywriting: Words by design
Think copywriting is just words? Think again. Strategic word choice, intentional design, and subtle structure transform copy into a powerful tool that engages, inspires, and drives action. Ready to see what words by design can do?
Positive words, better results: The simple copy swap that sells
Want your words to inspire action? Here’s the secret - Simple swaps to positive language can make your copy more engaging and inviting.
The grammar rules we swear by (but secretly break)
Think grammar rules are set in stone? Not always. Learn when and how to break the rules to make your writing more engaging and effective, without losing clarity.
5 ways to improve website experience with better content
Want to keep visitors hooked and boost conversions? The secret’s in your content. Discover 5 simple ways to improve your site’s user experience and make it memorable.
Should job titles be capitalised? Everything you need to know
Confused about job title capitalisation? You’re not alone. Let’s break down the rules so you can stop second-guessing yourself.
Grammar, style, and tone: How editing impacts brand voice
Your brand’s voice is more than just words – it’s the personality that connects you to your audience. Discover how editing grammar, style, and tone can elevate your message and build trust with your readers.
Why quality copywriting is worth the investment
Is cheap copywriting really saving your business money? Learn why investing in quality copywriting is essential for building your brand, improving SEO, and driving meaningful results.