Marketing Musings
Tips, tricks, techniques, and thoughts on how to make your website content stand out.
What is a ghostwriter? The unsung heroes behind great content
Ever wondered who’s behind the words that build brands and captivate audiences? Discover how ghostwriters, the unsung heroes of content, can transform your business.
“My brand voice is failing me”: Here’s how to fix it
Is your brand voice missing the mark? Without a clear, consistent identity, your content can fall flat. Learn how to fix it and create messaging that truly connects with your audience.
10 easy content ideas for personal trainers
Struggling to come up with fresh content ideas for your fitness business? These 10 easy and effective ideas will help you connect with clients and grow.
More than words: What goes into professional copywriting
Copywriting isn’t just writing - it’s strategy, research, and storytelling. Learn what really goes into creating copy that connects and converts.
Why nurturing your email list should be your priority in 2025
Your email list isn’t just names on a screen—it’s people who’ve chosen to hear from you. Learn how to nurture those connections in 2025 and build relationships that last.
How content writing will help you win marketing’s popularity contest
Marketing is a popularity contest - but it’s not all about looks. Content writing helps your brand build trust, spark connections, and become the name everyone remembers.
When is a sale worth it? Rethinking Black Friday marketing strategies
You don’t have to follow the herd with sales and promotions. Learn how to decide when discounts make sense and when they could harm your brand.
I or We? How to choose the best voice for your business marketing
Confused about whether your brand should speak as 'I' or 'We'? Learn which voice will best connect with your audience and reflect where your business is today.
Understanding copywriting: Words by design
Think copywriting is just words? Think again. Strategic word choice, intentional design, and subtle structure transform copy into a powerful tool that engages, inspires, and drives action. Ready to see what words by design can do?
Stop asking your audience to use their imagination (it’s hurting your copy)
Are you asking too much of your readers? Find out why phrases like “imagine this” and '“picture that” are hurting your copy efforts - and how to engage with storytelling that speaks for itself.
Why brand voice is everything (yes, everything) in content marketing
Do you know what your business sounds like? Brand voice is key to connecting authentically with the right people. Here’s why it matters and how to make it work for you.
Why your content marketing needs a dose of real-world examples
Want your content to stand out and truly resonate with readers? Using real-world examples can transform your content, build trust, and turn casual readers into loyal clients.
Every business has a story: Here’s why you should be telling yours
Every business has a story, but are you telling yours? Storytelling is one of the most powerful tools in content marketing. Here’s how to find and share your story.
The grammar rules we swear by (but secretly break)
Think grammar rules are set in stone? Not always. Learn when and how to break the rules to make your writing more engaging and effective, without losing clarity.
How to build trust through your website content
Struggling with writing content? You don’t need to be a pro to build trust with your audience. Learn simple, authentic ways to connect with visitors through your website.
Is blogging still relevant? 10 surprising stats you need to know
Is blogging still relevant in 2024? Here are 10 eye-opening statistics that prove why blogging remains a powerful tool for driving traffic, leads, and growth.
5 ways to improve website experience with better content
Want to keep visitors hooked and boost conversions? The secret’s in your content. Discover 5 simple ways to improve your site’s user experience and make it memorable.
Should job titles be capitalised? Everything you need to know
Confused about job title capitalisation? You’re not alone. Let’s break down the rules so you can stop second-guessing yourself.