Marketing Musings

Tips, tricks, techniques, and thoughts on how to make your website content stand out.

Liam Marshall Liam Marshall

5 ways to make your content writing more accessible

If your content is hard to read, you’re losing readers before they even start. Accessibility isn’t just the right thing to do - it makes your content more effective. Here are 5 simple ways to make your writing clearer, more inclusive, and easier to engage with.

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Liam Marshall Liam Marshall

Which comes first: Copy or design?

Copy or design - what should come first? It’s the age-old debate that’s divided creatives for years. The truth? It depends. Find out how to get it right for your business.

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Liam Marshall Liam Marshall

7 green flags to look for when hiring a copywriter

Anyone can write, but not every copywriter is the right fit for your business. A great one goes beyond words - they think strategically, adapt to your brand voice, and focus on your audience. So how do you spot the right one? These 7 green flags will help.

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Liam Marshall Liam Marshall

Your AI content cheerleader might be lying to you

AI tools like ChatGPT are fast and efficient, but are they giving you the honest feedback your content needs? Discover why businesses are turning back to human writers for copy that truly connects.

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