Marketing Musings
Tips, tricks, techniques, and thoughts on how to make your website content stand out.
Repeating yourself in marketing isn’t a mistake - It’s strategy
Worried you’re repeating yourself too much in your marketing? Good. That means you’re on the right track. Learn how to do it right (without the awkward).
Think blogging’s just for SEO? You couldn’t be more wrong…
If you think blogging for your business is all about SEO, you’re only tapping into a fraction of what it can do. Used right, it can become your ultimate marketing weapon to get leads over the line.
Can’t find the right words? Start with the wrong ones
Feeling stuck with your writing? Writer’s block can stop you in your tracks. Here’s how writing badly on purpose could be the simple way to get things moving.
Your audience doesn’t care how smart you sound…
Sounding smart won’t win your audience over, but showing you understand them will. If your copy isn’t connecting, this one’s worth a read.
A ruthless editor is the secret to exceptional writing
Great writing isn’t just about what you say - it’s about making every word count. A ruthless editor questions, refines, and strengthens your work. Here’s why you need one.
Why does everyone bang on about ‘consistency’ in marketing?
Everyone bangs on about consistency in marketing, but what does it actually mean? (Hint: it’s not just about posting daily.) Here’s how to make it work for you.
Why does all AI-generated content sound the same?
Ever wanted to throw your laptop out the window because ChatGPT keeps churning out the same tired phrases? Here’s why AI content sounds so generic (and how to fix it).
5 ways to make your content writing more accessible
If your content is hard to read, you’re losing readers before they even start. Accessibility isn’t just the right thing to do - it makes your content more effective. Here are 5 simple ways to make your writing clearer, more inclusive, and easier to engage with.
How to make your writing as engaging as a conversation
Ever feel like your writing lacks personality? Without the gestures, tone, and eye contact we have in real-life, content can fall flat. Learn how to make your words feel more alive on the page.
Which comes first: Copy or design?
Copy or design - what should come first? It’s the age-old debate that’s divided creatives for years. The truth? It depends. Find out how to get it right for your business.
7 green flags to look for when hiring a copywriter
Anyone can write, but not every copywriter is the right fit for your business. A great one goes beyond words - they think strategically, adapt to your brand voice, and focus on your audience. So how do you spot the right one? These 7 green flags will help.
Your AI content cheerleader might be lying to you
AI tools like ChatGPT are fast and efficient, but are they giving you the honest feedback your content needs? Discover why businesses are turning back to human writers for copy that truly connects.
What is a ghostwriter? The unsung heroes behind great content
Ever wondered who’s behind the words that build brands and captivate audiences? Discover how ghostwriters, the unsung heroes of content, can transform your business.
“My brand voice is failing me”: Here’s how to fix it
Is your brand voice missing the mark? Without a clear, consistent identity, your content can fall flat. Learn how to fix it and create messaging that truly connects with your audience.
10 easy content ideas for personal trainers
Struggling to come up with fresh content ideas for your fitness business? These 10 easy and effective ideas will help you connect with clients and grow.
How freelance copywriting helps you do more with less
Thinking of hiring a full-time writer? Before you commit, find out why freelance copywriters could be the smarter, more flexible choice for your business.
Cascading content: Repurposing blogs across marketing channels
Content creation doesn’t need to take over your entire week. Learn how to repurpose one blog across multiple platforms for consistent, time-saving content.
Raising your prices? How to write the perfect client message
Struggling to communicate price increases to clients? Learn how to write a clear, confident message that builds trust and highlights your value.