Marketing Musings
Tips, tricks, techniques, and thoughts on how to make your website content stand out.
What is a ghostwriter? The unsung heroes behind great content
Ever wondered who’s behind the words that build brands and captivate audiences? Discover how ghostwriters, the unsung heroes of content, can transform your business.
“My brand voice is failing me”: Here’s how to fix it
Is your brand voice missing the mark? Without a clear, consistent identity, your content can fall flat. Learn how to fix it and create messaging that truly connects with your audience.
10 easy content ideas for personal trainers
Struggling to come up with fresh content ideas for your fitness business? These 10 easy and effective ideas will help you connect with clients and grow.
How freelance copywriting helps you do more with less
Thinking of hiring a full-time writer? Before you commit, find out why freelance copywriters could be the smarter, more flexible choice for your business.
Cascading content: Repurposing blogs across marketing channels
Content creation doesn’t need to take over your entire week. Learn how to repurpose one blog across multiple platforms for consistent, time-saving content.
Raising your prices? How to write the perfect client message
Struggling to communicate price increases to clients? Learn how to write a clear, confident message that builds trust and highlights your value.
More than words: What goes into professional copywriting
Copywriting isn’t just writing - it’s strategy, research, and storytelling. Learn what really goes into creating copy that connects and converts.
Why nurturing your email list should be your priority in 2025
Your email list isn’t just names on a screen—it’s people who’ve chosen to hear from you. Learn how to nurture those connections in 2025 and build relationships that last.
How content writing will help you win marketing’s popularity contest
Marketing is a popularity contest - but it’s not all about looks. Content writing helps your brand build trust, spark connections, and become the name everyone remembers.
How to come up with content ideas when you’re feeling uninspired
We all get uninspired. If you’re feeling stuck for content, these simple ideas will help you stay consistent with your marketing and create engaging posts.
I or We? How to choose the best voice for your business marketing
Confused about whether your brand should speak as 'I' or 'We'? Learn which voice will best connect with your audience and reflect where your business is today.
How to blog when you’re ‘not a writer’: 5 tips for beginners
Think blogging’s only for professional writers? Think again. These 5 simple tips will help you share your ideas and start blogging without having to be a ‘writer’.
Stop asking your audience to use their imagination (it’s hurting your copy)
Are you asking too much of your readers? Find out why phrases like “imagine this” and '“picture that” are hurting your copy efforts - and how to engage with storytelling that speaks for itself.
Why brand voice is everything (yes, everything) in content marketing
Do you know what your business sounds like? Brand voice is key to connecting authentically with the right people. Here’s why it matters and how to make it work for you.
Why your content marketing needs a dose of real-world examples
Want your content to stand out and truly resonate with readers? Using real-world examples can transform your content, build trust, and turn casual readers into loyal clients.
Positive words, better results: The simple copy swap that sells
Want your words to inspire action? Here’s the secret - Simple swaps to positive language can make your copy more engaging and inviting.
50 business blog post ideas for beginners
Need blog ideas to get you started? Here are 50 beginner-friendly topics to help you engage your audience and build momentum.
Every business has a story: Here’s why you should be telling yours
Every business has a story, but are you telling yours? Storytelling is one of the most powerful tools in content marketing. Here’s how to find and share your story.