Marketing Musings
Tips, tricks, techniques, and thoughts on how to make your website content stand out.
How content writing will help you win marketing’s popularity contest
Marketing is a popularity contest - but it’s not all about looks. Content writing helps your brand build trust, spark connections, and become the name everyone remembers.
Frustrated your content isn’t converting? Here’s how to fix it
Feel like your content’s missing the mark? Learn why it’s not converting, where you might be going wrong, and how to create content that truly works.
How to spot AI generated content from a mile away
AI content is everywhere, but it’s not always perfect. Here are the tell-tale signs of AI-generated content and tips to make it sound more human.
Is blogging still relevant? 10 surprising stats you need to know
Is blogging still relevant in 2024? Here are 10 eye-opening statistics that prove why blogging remains a powerful tool for driving traffic, leads, and growth.
5 ways to improve website experience with better content
Want to keep visitors hooked and boost conversions? The secret’s in your content. Discover 5 simple ways to improve your site’s user experience and make it memorable.
Should job titles be capitalised? Everything you need to know
Confused about job title capitalisation? You’re not alone. Let’s break down the rules so you can stop second-guessing yourself.
How long does it take to see results from SEO?
Spoiler: It’s not instant (but it is effective). SEO takes time to show results, but once it kicks in, the benefits are long-lasting and well worth the wait.
Grammar, style, and tone: How editing impacts brand voice
Your brand’s voice is more than just words – it’s the personality that connects you to your audience. Discover how editing grammar, style, and tone can elevate your message and build trust with your readers.
Copywriting vs content writing: What’s the difference?
Curious about the difference between copywriting and content writing? Let's break down the key differences and help you figure out which one your business actually needs. Spoiler: You might need both!
5 common blogging mistakes (and how to avoid them)
Struggling to engage readers or boost your SEO? Learn how to avoid these common blogging errors and create content that truly connects.
Avoid the Icarus trap: Why you shouldn’t write your own content
Writing your own content can feel like flying too close to the sun. Don't risk missing the mark. By outsourcing content creation to a professional, you’ll gain clarity, boost your SEO, and free up time to focus on growing your business.
Wants more sales? Here’s how SEO-friendly blogs can help
By improving your visibility online, building trust with your audience, and driving traffic to your website, consistent SEO-optimised blog posts can help you convert readers into loyal customers.
How to write SEO-optimised blog posts that rank
Learn how to write SEO-optimised blog posts that rank on Google. Discover essential SEO techniques, keyword research tips, and content strategies to boost visibility and drive organic traffic to your site.