Marketing Musings
Tips, tricks, techniques, and thoughts on how to make your website content stand out.
Repeating yourself in marketing isn’t a mistake - It’s strategy
Worried you’re repeating yourself too much in your marketing? Good. That means you’re on the right track. Learn how to do it right (without the awkward).
Why does everyone bang on about ‘consistency’ in marketing?
Everyone bangs on about consistency in marketing, but what does it actually mean? (Hint: it’s not just about posting daily.) Here’s how to make it work for you.
Marketing, but make it fun: How gamification hooks an audience
Ever kept a Duolingo streak alive just for the bragging rights? That’s gamification - and it works in marketing too. From quizzes to loyalty rewards, here’s how to use it to get people engaged and taking action.
Freelancer or Agency? The honest pros and cons
Need help with your content or marketing but not sure whether to hire a freelancer or an agency? Here’s a breakdown of the pros and cons on each side, to help you choose.
“My brand voice is failing me”: Here’s how to fix it
Is your brand voice missing the mark? Without a clear, consistent identity, your content can fall flat. Learn how to fix it and create messaging that truly connects with your audience.
Frustrated your content isn’t converting? Here’s how to fix it
Feel like your content’s missing the mark? Learn why it’s not converting, where you might be going wrong, and how to create content that truly works.
When is a sale worth it? Rethinking Black Friday marketing strategies
You don’t have to follow the herd with sales and promotions. Learn how to decide when discounts make sense and when they could harm your brand.
Why your content marketing needs a dose of real-world examples
Want your content to stand out and truly resonate with readers? Using real-world examples can transform your content, build trust, and turn casual readers into loyal clients.
50 business blog post ideas for beginners
Need blog ideas to get you started? Here are 50 beginner-friendly topics to help you engage your audience and build momentum.
How to build trust through your website content
Struggling with writing content? You don’t need to be a pro to build trust with your audience. Learn simple, authentic ways to connect with visitors through your website.
5 ways to improve website experience with better content
Want to keep visitors hooked and boost conversions? The secret’s in your content. Discover 5 simple ways to improve your site’s user experience and make it memorable.
Copywriting vs content writing: What’s the difference?
Curious about the difference between copywriting and content writing? Let's break down the key differences and help you figure out which one your business actually needs. Spoiler: You might need both!
Avoid the Icarus trap: Why you shouldn’t write your own content
Writing your own content can feel like flying too close to the sun. Don't risk missing the mark. By outsourcing content creation to a professional, you’ll gain clarity, boost your SEO, and free up time to focus on growing your business.