Is blogging still relevant? 10 surprising stats you need to know
Blogging: Out of touch or still packing a punch?
You’d be forgiven for thinking that digital marketing is just about following TikTok trends and AI-generated content these days, but blogs are still here, and they’re still going strong. In fact, they’re thriving.
Anyone who knows me knows what a big blog advocate I am - but I don’t want that to be mistaken for personal bias. So, here are 10 surprising statistics that will show you why blogging is still one of the most effective ways to build your brand and drive traffic.
1. 77% of internet users still read blogs regularly
Yep, while it might feel like everyone’s glued to Instagram or watching reels, 77% of people on the internet are still reading blogs. It’s a clear sign that well-crafted words still hold a lot of power in world where video-based media is constantly being heralded as the hero of digital marketing.
So if you’re already blogging, just know that you’re not writing into the void – far from it!
2. Blogs drive 55% more traffic to your website
If your website is an island, blogging is like building bridges to the mainland. Companies that regularly blog average 55% more traffic to their websites than those that don’t. That’s a lot more eyeballs on your stuff - and more eyeballs means more sales in the long-run.
3. 97% of web pages get zero traffic (but your blog doesn’t have to be one of them)
This might sound scary – according to an Ahrefs study, 96.55% of web pages don’t get any organic traffic from Google.
But here's the good news: blogs that follow basic SEO principles have the ability to smash through that bleak statistic and rise up the search rankings. Regular posts, keywords, and a dash of patience, and you’re golden.
4. 75% of people prefer posts under 1,000 words
No one has time for long-winded essays these days, so it makes sense that 75% of readers prefer blog posts under 1,000 words.
If creating and implementing a blog content strategy has felt like it would be an overwhelming task, this statistic proves that you can blog effectively for audiences without having to channel Tolstoy.
Don’t feel like you have to write a masterpiece – keeping it punchy will score you brownie points with the majority of audiences.
5. Publishing 16 blogs per month drives 3.5x more traffic
If you’re aiming for real results, consistency is key. Companies that publish 16 or more blog posts per month see nearly 3.5x more traffic and 4.5 x more leads compared to those that publish fewer.
Blogging at a higher frequency leads to better visibility, making your business stand out in search results and driving more visitors to your site.
6. Blogs generate 67% more leads for B2B marketers
For B2B companies, blogging is a powerhouse tool. Blogs generate 67% more leads for B2B marketers compared to businesses that don’t blog.
This makes it an essential element for building professional relationships and nurturing potential customers through informative, value-driven content.
7. 60% of marketers reuse blog content to boost reach
Not only is blogging cost-effective, but 60% of marketers report repurposing blog content into 2 - 3 other formats, such as social media posts or email newsletters.
This clever repurposing is a time-saving hack that will not only help you fill your content calendar, but also maximises the impact of your blog by allowing you to reach audiences across multiple platforms without constantly scrabbling for new material.
8. Websites with blogs have 434% more indexed pages
Want to be found more easily on Google? Having a blog can make a huge difference. Websites with blogs have 434% more indexed pages than those without, giving you far more opportunities to appear in search results
Indexed pages refer to the pages on your site that are stored and recognised by search engines like Google. The more indexed pages you have, the more opportunities you have for those pages to appear in search results, which improves your overall visibility and boosts traffic to your website.
9. Blogging is 13x more likely to deliver a positive ROI
Let’s talk returns. Blogging in undoubtedly an investment - but one that pays off. Businesses who prioritise blogging are 13x more likely to see a positive return on investment (ROI).
When done right, blogging can bring a huge pay-off, making it a no-brainer investment for your business.
10. 70% of consumers prefer learning about a company through articles rather than ads
When it comes to brand trust and engagement, 70% of consumers prefer learning about a business through blog articles over ads.
This just goes to show that blogs are a powerful vehicle for forming genuine connections with your audience. Including blogging in your content marketing significantly enhances your ability to build trust, and establish authority.
Why blogging should still be at the heart of your marketing strategy
Blogging is far from a thing of the past, and these stats prove it.
Whether you're looking to drive traffic, boost leads, or establish yourself as an industry leader, blogging is still one of the sharpest tools in the metaphorical marketing shed. It’s versatile, cost-effective, and most importantly, it builds trust.
People want to learn from businesses that share valuable content, not just those screaming “BUY SOMETHING FROM ME NOW” into the void of TikTok.
Blogging is an all-too-often overlooked weapon - but it shouldn’t be. It allows you to connect with your audience on a deeper level, showcasing your expertise and offering real solutions to their problems. Not to mention, search engines love fresh content, and regular blogging gives you the opportunity to rank higher, get found, and pull in that much-coveted organic traffic.
So, if your blog has been left to collect cobwebs, now’s the perfect time to dust it off and put it to work. And if the thought of writing blog posts makes your head spin, don’t worry - that’s where I come in. I offer professional blog writing services designed to help businesses like yours create compelling, SEO-friendly content that drives real results.
Ready to turn your website into a traffic-driving, lead-generating machine? Let me handle the blog writing so you can focus on what you do best.
Get in touch today, and let’s make your blog work for you!
