Marketing Musings
Tips, tricks, techniques, and thoughts on how to make your website content stand out.
Cascading content: Repurposing blogs across marketing channels
Content creation doesn’t need to take over your entire week. Learn how to repurpose one blog across multiple platforms for consistent, time-saving content.
Positive words, better results: The simple copy swap that sells
Want your words to inspire action? Here’s the secret - Simple swaps to positive language can make your copy more engaging and inviting.
50 business blog post ideas for beginners
Need blog ideas to get you started? Here are 50 beginner-friendly topics to help you engage your audience and build momentum.
Every business has a story: Here’s why you should be telling yours
Every business has a story, but are you telling yours? Storytelling is one of the most powerful tools in content marketing. Here’s how to find and share your story.
Is blogging still relevant? 10 surprising stats you need to know
Is blogging still relevant in 2024? Here are 10 eye-opening statistics that prove why blogging remains a powerful tool for driving traffic, leads, and growth.
How long does it take to see results from SEO?
Spoiler: It’s not instant (but it is effective). SEO takes time to show results, but once it kicks in, the benefits are long-lasting and well worth the wait.
Copywriting vs content writing: What’s the difference?
Curious about the difference between copywriting and content writing? Let's break down the key differences and help you figure out which one your business actually needs. Spoiler: You might need both!
Avoid the Icarus trap: Why you shouldn’t write your own content
Writing your own content can feel like flying too close to the sun. Don't risk missing the mark. By outsourcing content creation to a professional, you’ll gain clarity, boost your SEO, and free up time to focus on growing your business.
Wants more sales? Here’s how SEO-friendly blogs can help
By improving your visibility online, building trust with your audience, and driving traffic to your website, consistent SEO-optimised blog posts can help you convert readers into loyal customers.