Marketing Musings
Tips, tricks, techniques, and thoughts on how to make your website content stand out.
Positive words, better results: The simple copy swap that sells
Want your words to inspire action? Here’s the secret - Simple swaps to positive language can make your copy more engaging and inviting.
50 business blog post ideas for beginners
Need blog ideas to get you started? Here are 50 beginner-friendly topics to help you engage your audience and build momentum.
Every business has a story: Here’s why you should be telling yours
Every business has a story, but are you telling yours? Storytelling is one of the most powerful tools in content marketing. Here’s how to find and share your story.
The grammar rules we swear by (but secretly break)
Think grammar rules are set in stone? Not always. Learn when and how to break the rules to make your writing more engaging and effective, without losing clarity.
How to spot AI generated content from a mile away
AI content is everywhere, but it’s not always perfect. Here are the tell-tale signs of AI-generated content and tips to make it sound more human.
How to build trust through your website content
Struggling with writing content? You don’t need to be a pro to build trust with your audience. Learn simple, authentic ways to connect with visitors through your website.
Is blogging still relevant? 10 surprising stats you need to know
Is blogging still relevant in 2024? Here are 10 eye-opening statistics that prove why blogging remains a powerful tool for driving traffic, leads, and growth.
5 ways to improve website experience with better content
Want to keep visitors hooked and boost conversions? The secret’s in your content. Discover 5 simple ways to improve your site’s user experience and make it memorable.
Should job titles be capitalised? Everything you need to know
Confused about job title capitalisation? You’re not alone. Let’s break down the rules so you can stop second-guessing yourself.
How long does it take to see results from SEO?
Spoiler: It’s not instant (but it is effective). SEO takes time to show results, but once it kicks in, the benefits are long-lasting and well worth the wait.
Grammar, style, and tone: How editing impacts brand voice
Your brand’s voice is more than just words – it’s the personality that connects you to your audience. Discover how editing grammar, style, and tone can elevate your message and build trust with your readers.
Copywriting vs content writing: What’s the difference?
Curious about the difference between copywriting and content writing? Let's break down the key differences and help you figure out which one your business actually needs. Spoiler: You might need both!
5 common blogging mistakes (and how to avoid them)
Struggling to engage readers or boost your SEO? Learn how to avoid these common blogging errors and create content that truly connects.
Benefits of proofreading for clear and trustworthy business content
Proofreading is more than just catching typos. It’s about ensuring your business content is clear, professional, and trustworthy. Professional proofreading helps avoid costly mistakes, builds credibility, and strengthens your message.
Avoid the Icarus trap: Why you shouldn’t write your own content
Writing your own content can feel like flying too close to the sun. Don't risk missing the mark. By outsourcing content creation to a professional, you’ll gain clarity, boost your SEO, and free up time to focus on growing your business.
Wants more sales? Here’s how SEO-friendly blogs can help
By improving your visibility online, building trust with your audience, and driving traffic to your website, consistent SEO-optimised blog posts can help you convert readers into loyal customers.
Why quality copywriting is worth the investment
Is cheap copywriting really saving your business money? Learn why investing in quality copywriting is essential for building your brand, improving SEO, and driving meaningful results.
How to write SEO-optimised blog posts that rank
Learn how to write SEO-optimised blog posts that rank on Google. Discover essential SEO techniques, keyword research tips, and content strategies to boost visibility and drive organic traffic to your site.