10 easy content ideas for personal trainers
Creating content probably wasn’t what drew you to personal training. You’re here to help people transform their fitness by hitting the gym, not the keyboard. But building a solid library of written content can do more for your business than you might think.
Whether it’s attracting new clients, establishing yourself as an expert, or staying front-of-mind with your existing audience, having consistent and well written content can help you achieve your marketing objectives more easily.
If you’re feeling stuck or overwhelmed with content marketing ideas, don’t worry - here are 10 straightforward, effective content ideas right here to inspire you.
Whether you’re new to content creation or just need some direction, these ideas will help you connect with your audience and grow your business.
1. Client success stories
People love seeing what’s possible, and client transformations are a powerful way to showcase your expertise in action. This is because they show real-life, aspirational examples of expected outcomes and return on investment.
When putting together client success stories, make sure you share the journey, not just the before-and-after photos. Storytelling is key to successful content marketing. Make sure you highlight the challenges your clients overcame and how your guidance made the difference.
Always get the client’s consent before sharing and, if possible, let them add their perspective - it makes the story even more relatable to hear it from their point of view.
Suggested formats: Case studies for your website, Instagram posts for quick highlights, or YouTube videos with client interviews.
2. Workout tips and guides
Not everyone feels confident walking into a gym or starting a fitness routine. Breaking down the barriers that prevent people from getting started is a great way to encourage them to work with you.
Providing simple, actionable workout tips shows your expertise and positions you as a friendly and approachable figure in an otherwise daunting environment.
Whether it’s a 10-minute home routine or advice on perfecting form, these posts position you as a knowledgeable and approachable trainer.
Suggested formats: eBooks for in-depth guides, Instagram carousels for quick tips, or email content for quick direct tips and tricks.
3. Nutrition advice
Fitness isn’t just about workouts - it’s about what happens in the kitchen too. Share general tips like meal prep hacks, how to manage calories (deficits and surplus), simple and healthy high-protein recipes, or the truth behind common diet myths.
Just remember, if you’re not a certified nutritionist you need to keep the advice within your range of expertise but still relevant to your audience’s goals. Don’t give out advice you’re unqualified to give just for the sake of creating content as that will only work against you in the long-run.
Suggested formats: Downloadable PDFs with recipes, blog posts with detailed explanations, or Instagram posts with quick meal ideas.
4. Myth-busting content
There’s a lot of misinformation in the fitness world, and your audience needs someone they can trust.
Use your platform to bust common myths, like “lifting weights makes women bulky” or “you can target fat loss in specific areas.” By tackling these misconceptions, you build credibility and help clients feel more informed.
Suggested formats: Social media reels for quick, engaging debunks or long-form blogs and YouTube videos breaking down myths.
5. Behind-the-scenes content
Let your audience see the person behind the trainer. Share a glimpse of your day - whether it’s preparing for sessions, planning workouts, or even how you stay motivated in your own fitness journey.
By letting people in on the person behind the brand, you’ll be able to authenticity build trust. This type of content makes you more relatable which is needed for people to trust you with their journey.
Suggested formats: Instagram Stories for day-to-day snippets, a vlog-style YouTube video for more depth, or email newsletters for a more personal approach.
6. How to stay motivated
Everyone hits a slump now and then. Help your audience stay on track with strategies for maintaining motivation, like setting achievable goals, celebrating small wins, or finding a workout buddy.
Personal anecdotes or client stories can make these posts especially engaging.
Suggested formats: Blog posts for evergreen content, email newsletters to keep your audience inspired, or motivational short-form videos for social media.
7. Seasonal fitness advice
Fitness goals often change with the seasons.
Share content that addresses specific times of the year, like staying active during the holidays or getting summer-ready. By addressing timely pain points, you show that you understand your clients’ challenges all year round.
Suggested formats: Seasonal eBooks (e.g. “Your Summer Fitness Plan”), blog posts, or short Instagram series leading up to key dates.
8. FAQs
Your audience probably has questions, and you can be the one to answer them.
Address common queries like, “How many sessions do I need?” or “What should I eat before a workout?” Not only does this establish you as an expert, but it also helps potential clients feel more comfortable reaching out.
Suggested formats: FAQ sections on your website, Instagram highlights for quick answers, or a video Q&A series.
9. Fitness challenges
Encourage engagement by launching a fitness challenge, like a 30-day plank or squat challenge.
Provide step-by-step guidance and create a sense of community by sharing participant progress. Challenges are a great way to build excitement and keep your audience involved.
Suggested formats: Daily automated emails, Instagram updates, or a Facebook community with daily challenge updates, prompts and resources.
10. Explaining your services
Sometimes, potential clients just need clarity. Write a post explaining what it’s like to work with you - what they can expect, how your sessions are structured, and the benefits of training with you.
Highlight what makes your approach unique to help them see the value you bring.
Suggested formats: Website service pages, a short introduction video, or an email series highlighting key benefits.
Putting these ideas to work
As a fitness professional, I don’t need to tell you that in order to see the results you need to get started and put in the work.
Creating written content might not be your passion, but it’s an invaluable tool for growing your personal training business.
With these 10 ideas, you can start building a connection with your audience, showcasing your expertise, and attracting clients who trust your approach.
If you’re struggling to get started or want to take your content marketing to the next level, why not let me help? I offer content writing services tailored to your business needs.
Ready to get started? Let’s chat.
