Marketing Musings
Tips, tricks, techniques, and thoughts on how to make your website content stand out.
Repeating yourself in marketing isn’t a mistake - It’s strategy
Worried you’re repeating yourself too much in your marketing? Good. That means you’re on the right track. Learn how to do it right (without the awkward).
Can’t find the right words? Start with the wrong ones
Feeling stuck with your writing? Writer’s block can stop you in your tracks. Here’s how writing badly on purpose could be the simple way to get things moving.
Why does everyone bang on about ‘consistency’ in marketing?
Everyone bangs on about consistency in marketing, but what does it actually mean? (Hint: it’s not just about posting daily.) Here’s how to make it work for you.
5 ways to make your content writing more accessible
If your content is hard to read, you’re losing readers before they even start. Accessibility isn’t just the right thing to do - it makes your content more effective. Here are 5 simple ways to make your writing clearer, more inclusive, and easier to engage with.
Which comes first: Copy or design?
Copy or design - what should come first? It’s the age-old debate that’s divided creatives for years. The truth? It depends. Find out how to get it right for your business.
Marketing, but make it fun: How gamification hooks an audience
Ever kept a Duolingo streak alive just for the bragging rights? That’s gamification - and it works in marketing too. From quizzes to loyalty rewards, here’s how to use it to get people engaged and taking action.
10 easy content marketing ideas for theatres
Want to keep your venue in the spotlight? These 10 content marketing ideas will help you attract audiences, sell tickets, and build excitement on and off stage.
Your AI content cheerleader might be lying to you
AI tools like ChatGPT are fast and efficient, but are they giving you the honest feedback your content needs? Discover why businesses are turning back to human writers for copy that truly connects.
10 easy content ideas for personal trainers
Struggling to come up with fresh content ideas for your fitness business? These 10 easy and effective ideas will help you connect with clients and grow.
Cascading content: Repurposing blogs across marketing channels
Content creation doesn’t need to take over your entire week. Learn how to repurpose one blog across multiple platforms for consistent, time-saving content.
Frustrated your content isn’t converting? Here’s how to fix it
Feel like your content’s missing the mark? Learn why it’s not converting, where you might be going wrong, and how to create content that truly works.
How to come up with content ideas when you’re feeling uninspired
We all get uninspired. If you’re feeling stuck for content, these simple ideas will help you stay consistent with your marketing and create engaging posts.
How to blog when you’re ‘not a writer’: 5 tips for beginners
Think blogging’s only for professional writers? Think again. These 5 simple tips will help you share your ideas and start blogging without having to be a ‘writer’.
Why brand voice is everything (yes, everything) in content marketing
Do you know what your business sounds like? Brand voice is key to connecting authentically with the right people. Here’s why it matters and how to make it work for you.
How to spot AI generated content from a mile away
AI content is everywhere, but it’s not always perfect. Here are the tell-tale signs of AI-generated content and tips to make it sound more human.
5 common blogging mistakes (and how to avoid them)
Struggling to engage readers or boost your SEO? Learn how to avoid these common blogging errors and create content that truly connects.
Benefits of proofreading for clear and trustworthy business content
Proofreading is more than just catching typos. It’s about ensuring your business content is clear, professional, and trustworthy. Professional proofreading helps avoid costly mistakes, builds credibility, and strengthens your message.
Avoid the Icarus trap: Why you shouldn’t write your own content
Writing your own content can feel like flying too close to the sun. Don't risk missing the mark. By outsourcing content creation to a professional, you’ll gain clarity, boost your SEO, and free up time to focus on growing your business.