Give a little, get a lot: How to get the best from your copywriter
Hiring a copywriter is a smart investment when your business is growing, your brand messaging needs refinement, or you’re struggling to find the right words to communicate your value effectively.
Whether it’s website copy, sales pages, email sequences, or blog content, a skilled writer can help you shape your ideas into words that sell.
But great copy isn’t just about hiring the best writer. It’s also about how well you work with them.
Copywriting isn’t a one-way transaction. The best results come from a strong, collaborative relationship where both sides bring something to the table. If you want copy that truly reflects your brand, connects with your audience, and delivers results, you need to give your copywriter what they need to succeed.
The more you share, the better the copy
Copywriters aren’t mind readers - but our job is to get inside your head, think the way you think, and translate that into words that sell.
That doesn’t mean we always know what you’re imagining. If you’ve ever wondered why we ask so many questions, or insist on a brief every time a new task is set, it’s because these are the tools that help us tap into your brain and your thought process.
If you’re resistant to these things, it stops us from being effective in our work. That means the copy might not align with the vision you had (because we couldn’t see it), leading to endless rounds of reviewing and rewriting. This makes the whole process more time-consuming.
But if those walls aren’t up, and we have what we need - there’s no stopping us. We’ll produce powerful words that turn your ideas into something tangible. We’re here to think like you, speak like you, and make your brand’s message sound like you on your best day. If you’re not sharing enough detail, expecting us to ‘just get it,’ or leaving us to guess your brand tone without guidance, the copy will never hit the mark.
The best way to help your copywriter do their job? Give them access.
Let them see how you talk about your business, what you believe in, and the kind of language you naturally use. The more insight you provide, the more they can channel your voice and passion into the copy.
Aligning with your writer leads to better copy
The process of copywriting isn’t just about slapping words on the page - it’s about energy and synergy.
Your copywriter should feel like an extension of you in your business, someone who’s there to alleviate pressure rather than adding to it. If you and your copywriter are aligned in terms of vision, passion, and communication, the entire process flows more smoothly.
Think of it as a creative collaboration: when both sides are on the same page, the results are stronger, more impactful, and feel more authentic.
But how can you be sure of that alignment before hiring?
Simple. Have an initial conversation to gauge whether they ‘get’ your business and your way of thinking. Pay attention to how they communicate - are they asking the right questions? Do they seem genuinely interested in your brand’s story, and values?
A strong copywriter-client relationship is built on mutual understanding, so taking the time to find the right fit upfront can make all the difference.
That means establishing a clear and open exchange of knowledge, ideas, and energy (while respecting boundaries) to ensure the best results.
When they understand your business inside out, they can write with the same confidence and passion as you would if you had the time, adding in an extra layer of strategy and polish. When you show up with clarity and enthusiasm, your copywriter can mirror that energy in the words they create for you.
Building a relationship, not just a transaction
Great copy doesn’t happen in isolation. The strongest results come from a partnership built on trust and open communication. Here’s how you can nurture that relationship:
Start with a conversation: When you bring in a copywriter, take the time to sit down and talk. Share your business story, your values, and what truly excites you about your work. Passion is contagious, and a good copywriter will capture that energy in your messaging.
Give clear direction (but trust their expertise): While it’s important to provide brand guidelines, audience insights, and examples of what you like, it’s also key to let your writer bring their skills to the table. They’re here to create compelling, strategic copy that works - not just to rephrase what you already have. Listen to their advice and trust in them to steer you in the direction to help your words make the most impact.
Be open with feedback: If something doesn’t feel right, communicate why. Vague feedback like “It’s not quite there” or “Can we make it pop more?” doesn’t give the writer anything to work with. Be specific about what’s missing or what needs adjusting.
Keep them in the loop: If your brand messaging evolves or your ideas change, your copywriter needs to know. Regular check-ins or ongoing projects mean they can refine and adjust content as your business grows.
Getting the best out of your copywriter (and your investment)
You could hire the most talented copywriter in the world, but if they don’t have the right information to work with, the results will always fall short.
Copywriting isn’t about filling space with words - it’s about developing the right message, with the right tone, to drive action, and achieve your goals. And that only happens when you play an active role in the process.
By giving a little more - more time, more insight, more trust - you’ll get a lot in return: copy that actually sounds like you, connects with your audience, and does the selling for you.
Ready to invest in a copywriting partnership? Let’s chat over a brew about your copy needs and how we can get your messaging spot on.
