Marketing Musings
Tips, tricks, techniques, and thoughts on how to make your website content stand out.
How freelance copywriting helps you do more with less
Thinking of hiring a full-time writer? Before you commit, find out why freelance copywriters could be the smarter, more flexible choice for your business.
Raising your prices? How to write the perfect client message
Struggling to communicate price increases to clients? Learn how to write a clear, confident message that builds trust and highlights your value.
More than words: What goes into professional copywriting
Copywriting isn’t just writing - it’s strategy, research, and storytelling. Learn what really goes into creating copy that connects and converts.
Understanding copywriting: Words by design
Think copywriting is just words? Think again. Strategic word choice, intentional design, and subtle structure transform copy into a powerful tool that engages, inspires, and drives action. Ready to see what words by design can do?
The grammar rules we swear by (but secretly break)
Think grammar rules are set in stone? Not always. Learn when and how to break the rules to make your writing more engaging and effective, without losing clarity.
Should job titles be capitalised? Everything you need to know
Confused about job title capitalisation? You’re not alone. Let’s break down the rules so you can stop second-guessing yourself.
Benefits of proofreading for clear and trustworthy business content
Proofreading is more than just catching typos. It’s about ensuring your business content is clear, professional, and trustworthy. Professional proofreading helps avoid costly mistakes, builds credibility, and strengthens your message.
Why quality copywriting is worth the investment
Is cheap copywriting really saving your business money? Learn why investing in quality copywriting is essential for building your brand, improving SEO, and driving meaningful results.