Marketing Musings
Tips, tricks, techniques, and thoughts on how to make your website content stand out.
How to come up with content ideas when you’re feeling uninspired
We all get uninspired. If you’re feeling stuck for content, these simple ideas will help you stay consistent with your marketing and create engaging posts.
I or We? How to choose the best voice for your business marketing
Confused about whether your brand should speak as 'I' or 'We'? Learn which voice will best connect with your audience and reflect where your business is today.
How to blog when you’re ‘not a writer’: 5 tips for beginners
Think blogging’s only for professional writers? Think again. These 5 simple tips will help you share your ideas and start blogging without having to be a ‘writer’.
Stop asking your audience to use their imagination (it’s hurting your copy)
Are you asking too much of your readers? Find out why phrases like “imagine this” and '“picture that” are hurting your copy efforts - and how to engage with storytelling that speaks for itself.
The grammar rules we swear by (but secretly break)
Think grammar rules are set in stone? Not always. Learn when and how to break the rules to make your writing more engaging and effective, without losing clarity.
Avoid the Icarus trap: Why you shouldn’t write your own content
Writing your own content can feel like flying too close to the sun. Don't risk missing the mark. By outsourcing content creation to a professional, you’ll gain clarity, boost your SEO, and free up time to focus on growing your business.