Marketing Musings
Tips, tricks, techniques, and thoughts on how to make your website content stand out.
Should job titles be capitalised? Everything you need to know
Confused about job title capitalisation? You’re not alone. Let’s break down the rules so you can stop second-guessing yourself.
Grammar, style, and tone: How editing impacts brand voice
Your brand’s voice is more than just words – it’s the personality that connects you to your audience. Discover how editing grammar, style, and tone can elevate your message and build trust with your readers.
5 common blogging mistakes (and how to avoid them)
Struggling to engage readers or boost your SEO? Learn how to avoid these common blogging errors and create content that truly connects.
Benefits of proofreading for clear and trustworthy business content
Proofreading is more than just catching typos. It’s about ensuring your business content is clear, professional, and trustworthy. Professional proofreading helps avoid costly mistakes, builds credibility, and strengthens your message.
Avoid the Icarus trap: Why you shouldn’t write your own content
Writing your own content can feel like flying too close to the sun. Don't risk missing the mark. By outsourcing content creation to a professional, you’ll gain clarity, boost your SEO, and free up time to focus on growing your business.