Marketing Musings
Tips, tricks, techniques, and thoughts on how to make your website content stand out.
Why does all AI-generated content sound the same?
Ever wanted to throw your laptop out the window because ChatGPT keeps churning out the same tired phrases? Here’s why AI content sounds so generic (and how to fix it).
How to make your writing as engaging as a conversation
Ever feel like your writing lacks personality? Without the gestures, tone, and eye contact we have in real-life, content can fall flat. Learn how to make your words feel more alive on the page.
Cramming keywords into your blog? Here’s why it’s backfiring
You’ve packed your blog with keywords, followed the SEO advice, and climbed the rankings - but it’s not converting. Ranking on Google is one thing. Keeping people on your page is another.
7 green flags to look for when hiring a copywriter
Anyone can write, but not every copywriter is the right fit for your business. A great one goes beyond words - they think strategically, adapt to your brand voice, and focus on your audience. So how do you spot the right one? These 7 green flags will help.
How to get your business noticed locally (without a megaphone)
Struggling to get found online? Local SEO helps your business stand out, connect with local clients, and bring in more of the right customers. Find out how to utilise this in your business to attract new clients.
How freelance copywriting helps you do more with less
Thinking of hiring a full-time writer? Before you commit, find out why freelance copywriters could be the smarter, more flexible choice for your business.
Understanding copywriting: Words by design
Think copywriting is just words? Think again. Strategic word choice, intentional design, and subtle structure transform copy into a powerful tool that engages, inspires, and drives action. Ready to see what words by design can do?
Why your content marketing needs a dose of real-world examples
Want your content to stand out and truly resonate with readers? Using real-world examples can transform your content, build trust, and turn casual readers into loyal clients.
Copywriting vs content writing: What’s the difference?
Curious about the difference between copywriting and content writing? Let's break down the key differences and help you figure out which one your business actually needs. Spoiler: You might need both!
Why quality copywriting is worth the investment
Is cheap copywriting really saving your business money? Learn why investing in quality copywriting is essential for building your brand, improving SEO, and driving meaningful results.