Marketing Musings
Tips, tricks, techniques, and thoughts on how to make your website content stand out.
Stop asking your audience to use their imagination (it’s hurting your copy)
Are you asking too much of your readers? Find out why phrases like “imagine this” and '“picture that” are hurting your copy efforts - and how to engage with storytelling that speaks for itself.
Every business has a story: Here’s why you should be telling yours
Every business has a story, but are you telling yours? Storytelling is one of the most powerful tools in content marketing. Here’s how to find and share your story.