Marketing Musings
Tips, tricks, techniques, and thoughts on how to make your website content stand out.
How to blog when you’re ‘not a writer’: 5 tips for beginners
Think blogging’s only for professional writers? Think again. These 5 simple tips will help you share your ideas and start blogging without having to be a ‘writer’.
Stop asking your audience to use their imagination (it’s hurting your copy)
Are you asking too much of your readers? Find out why phrases like “imagine this” and '“picture that” are hurting your copy efforts - and how to engage with storytelling that speaks for itself.
Positive words, better results: The simple copy swap that sells
Want your words to inspire action? Here’s the secret - Simple swaps to positive language can make your copy more engaging and inviting.
50 business blog post ideas for beginners
Need blog ideas to get you started? Here are 50 beginner-friendly topics to help you engage your audience and build momentum.
How to spot AI generated content from a mile away
AI content is everywhere, but it’s not always perfect. Here are the tell-tale signs of AI-generated content and tips to make it sound more human.
Should job titles be capitalised? Everything you need to know
Confused about job title capitalisation? You’re not alone. Let’s break down the rules so you can stop second-guessing yourself.
5 common blogging mistakes (and how to avoid them)
Struggling to engage readers or boost your SEO? Learn how to avoid these common blogging errors and create content that truly connects.
How to write SEO-optimised blog posts that rank
Learn how to write SEO-optimised blog posts that rank on Google. Discover essential SEO techniques, keyword research tips, and content strategies to boost visibility and drive organic traffic to your site.